7 Sports Management
Sevenfold Strength in the Sports Field
Identity - Brand Manual
Seven Consultancy, a sports consultancy firm, offers expert Sales & Marketing knowledge and experience-based consults across Egypt and the Gulf Area, with the goal of providing premium services and executing novel concepts that will set a new benchmark in the region. With a name that stands for its 7 main arms: sports facility management, sports media management, sports academies, player management and endorsements, general sports consultancy, and sporting events, their identity had to encompass their various activities, yet expressing its main unified tonality of being passionate, fast-paced, and a trend-setter in its field.
We jumped on the opportunity of creating a powerful brand identity, one that is strong enough to hold the brand’s influential attributes in the sports field. By putting the number 7 to good use as a memorable icon, and by working on capitalizing the brand’s energetic tonality through strict photography guidelines and a dynamic interface across all brand touch points, the resulting identity is one that manages to clearly express the strong brand story behind this agile entity, while highlighting the sports cues that make it relevant in its field.