Americana Frozen Vegetables
Walking the Walk
F&B giant, Americana, is a pioneer within its product categories, with products that are local household favorites among Egyptian families. As such, a re-vamp of their frozen vegetables range was required, in order to look the part of being the leaders that they are.
With Americana’s products maintaining certain standards of quality, the main design aim was capitalizing on the product’s premium quality, and encase that in a unique setting within the pack. As such, the resulting pack highlights the product as the hero through intricate focus on the product shot, making it stand out as fresh and natural, while incorporating design cues that convey selectiveness and quality, as well as their unwavering position in the market.