Pushing A Brand to Stand Tall

Identity - Brand Manual


Standing Out

Inertia, one of the country’s prominent real-estate developers, was aiming to create a new luxury residential development in El Hasana Dome area. With the real estate category being as cluttered as it is, we were approached in order to work on a concept that allows for this new brand to stand out amidst the rest.

Standing Tall

Our key challenge was to identify a concept that is unique to this brand, making it come to life through a solid identity that is clearly translated across all touch-points, while delivering the main essence of the brand. As such, we highlighted the development’s phenomenal location; it sits on the highest point of a multi-contoured land plot. In bird’s eye view, the area resembles a beautiful tightly-terraced stretch of land.  We incorporated that insight into the identity, capturing the brand’s most distinctive feature and turning into a unique brand story.

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EG Bank

Overturning Assumptions

Naming - Brand Strategy - Identity - Brand Environment - UI/UXD - Brand Manual

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Embrace your Unique Nature

Identity - Brand Manual

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Uncover Nature’s Power

Packaging - Brand Strategy - Identity - Brand Environment - Brand Manual